Type the name of almost any successful consumer web company into your search bar and add the word “addict.” Go ahead and try this! Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll get a list of results that speak of ways to get over it or reasons for the addiction!
What is that one thing that has captured the minds of billions and billions of users over the internet? - They manufacture desire. They create an experience on it.
India has witnessed a spiked growth in the number of startups in the last couple of years. Whilst the tide is rising, CanvasFlip helps startups to stand out in terms of experience over their apps/ websites and what follows is - a successful go-to-market product.
How do we do that?
Good design rarely goes unnoticed. It’s a proven fact that there’s a direct correlation between a well-designed product and customer loyalty. Customers that have a positive experience tend to spend more and tell their friends. This is exactly what we are helping startups with.
Busting the myth
User experience is on rage and every entrepreneur is aware of it. But, he/she has a 2-person startup operating out of a garage or preferably a coffee shop! Resources are tight, time is of the essence, and spending on user research would be too expensive or take too long.
Well! That’s not true! The truth is that user research DOES NOT have to be lengthy and complicated; it’s quick and minimal in cost. Rather, we believe, early optimization of user experience on your app/website is the best way to avoid wasting time and money. The idea is to pause, quickly validate, refine accordingly and then move towards building your dream!
When to get started with UX?
Entrepreneurs usually wait as long as the first version to be out, before they begin with user research. Start as soon as you have your FIRST design idea! Create low-fidelity prototypes just by putting your pen to paper. Capture images, prototype and perform user testing on them. Believe it or not, it is the most fantastic way to validate your ideas. Design process of startups is oriented to these parameters -
What do startups want?
- Early validation of the ideas
How would you go ahead and validate your ideas? Ask friends and family? Well, they’re more likely to say yes to whatever you ask. Reason is kind of obvious, the product is the entrepreneur’s baby and unconsciously they end up finding a reason to go with their pre-set thoughts (you know, your mom is not a true validator!!). To break the bubble around and adopt the best way out, the most tried and tested method is - Prototyping and gathering “actionable“ feedback on them.
This is where CanvasFlip helps startups - rapid prototypes of web and mobile apps help ensure that their product idea is moving in the right direction, and quickly share that direction with teammates, customers, and prospect - without investing in the actual development.
Every entrepreneur has been there. Isn’t it? Long trailing e-mails and endless discussions with very few takeaways. A startup cannot endlessly ponder over ideas. They need to quickly validate and move ahead.
- Reduced potential of launch failure
As startups we seldom get a second chance. The idea is to impress on the first go itself. The best way to assure this is - “test quick and often”! With the amount of competition in the startup ecosystem, having an excellent product does not cut it anymore - to stand above others, they have got to get their hands dirty with prototyping, user testing and project management.
Being a startup ourself we understand the fight of sleepless nights for months prior to the launch! Huhh.. CanvasFlip is helping startups to test the product and give actionable insights to iterate on Keep iterating till the testing parameter graphs start going your way!
- Quick iterations of product & design
Time constraints - Every startup is fighting against TIME. But the product or design quality cannot be compromised on those grounds; and certainly not for a startup!
With CanvasFlip we make sure that it’s so quick that you can set up a user test prior to lunch and head out to have the best food. By the end of your break, you can sit down and watch videos of real people from around the world clicking through and interacting with your product.
- Appealing landing page
Landing pages are the heart and soul of the business. Having the best one for you is a necessity more than vanity.
CanvasFlip helps you understand which landing page option works best for you. Which converts higher and which is more intuitive for the visitors.
#Wrapping up
CanvasFlip helps entrepreneurs bring their product ideas to life and validate even faster. It is the most rewarding, exhausting yet heartwarming experience to make your product a successful go-to-market based on design.
”As an entrepreneur, you have to know what’s going to work and what isn’t; as early as possible. This is exactly what we are enabling at CanvasFlip!! We are trying to make world a better place by helping startups to design awesome experiences in minimal resource.” - Vipul Mishra, co-founder and CEO, CanvasFlip.
Hope you loved reading how CanvasFlip helps startups build a successful go-to-market. To know more about the team and the tool, follow us on Twitter - @CanvasFlip or love us on Facebook.