Design domain is the most dynamic one. Trends keep growing and then fade away to make place to other innovative and creative ones. As another year sets in, place your hands on your mouse, scroll and read through the expected top 2016 UX trends.
Full Width Images -
There is a reason why our heads swing towards a large hoarding on the cross-roads. Yes, a large image usually pulls attention of the audience. There have been various arguments about full width images being distracting. But studies have shown and many designers believe, that these are such interruptions that increase your conversion rate. Its human tendency to skip any write ups, be it in school books, office documents or a website design.
Split Screen layouts -
Today most of the companies offer a wide range of products or services to its users. In such cases, the sooner you can get your users on their interest zones, the better will be your conversion rate. By introducing a split screen right in the beginning, you can surely reduce the work your users. Also, by doing this you secretly promise the user of good experience during their stay on the app.
Call to action buttons -
The better your sales guy talks, the faster you get business! Similarly CTA is the website’s silent sales guy - the more appealing it is, the faster you convert visitors to customers. There are two amazing ways designers are doing it -
- Monochromatic backgrounds with contrasting CTAs -
Most of the times, a bright outstanding CTA on an otherwise neutral monochromatic background is suffice to do the trick!
- Shining CTAs -
A shining CTA is the #hotnow thing in 2016! Many designers are sending out designs on forums with shining CTAs.
Videos -
Video is an excellent way to personalize your brand and build a trust with the customers. The ability to attract, engage and bring back customers to your website are the soul of a website. The good news is that search engines now offer video as a part of integrated search results
Sticky CTA -
Since CTA is the most important part of the website, it is a good practice to always it it visible. Many web and mobile apps have the CTA stuck at the header of the footer and is visible throughout the scroll. This ensures that the CTA is “ready at hand” whenever the user is convinced enough.
Have we missed your favorite trend? Or is their some trend you are anticipating about?
Waiting to hear from you at monika [at] canvasflip.com