Airbnb, a website and mobile app for people to list, find and rent lodging in the most exclusive and unique shelters. With over 1,5000,000 listings in 34,000 cities and 190 countries, the airbnb app is the most popular one in its kind. Airbnb understands that travelling has to be fun and a smooth mobile/website experience would only please the user more.
Much need not be said about the great user experience when your numbers are enough for the shout out! The company generated $5.5 billion in bookings in 2014 and just surpassed 30 million guests at the end of January
Have a peep into the prototype of airbnb app made on CanvasFlip –
(For best experience of this prototype, Download our Android or iOS app.)
The best writing is re-writing. And all designers would agree with me on this - the best designs are a result of iterations. CanvasFlip’s analytics provides an in-depth analysis of your user’s experience over the prototype, helping you to make the most efficient iterations.
-
Session Replays
Watch your user behind the screen. We captured the complete journey of users while they used the airbnb prototype. Witness where they struggled, what were they expecting, what excite them to move forward and every minute detail you wanted as a UX designer. Here is one of the session replays on the airbnb prototype.
-
Conversion Funnel
Once you you have data of individual users, the next step is to analyse the cumulative data of as many users you shared the prototype with. Visualize the step-by-step conversion analysis report to see how many visitors reached and interacted with the airbnb prototype, how many tried but failed to rent a shelter, and how many successfully found their holiday nest on this prototype.
-
Interaction Heat Map
Every gesture on the design, tap, swipe or doube tap is recorded onto the screen in the form of visual heatmaps. You can see where users are tapping on the airbnb prototype, and find out which parts in the screens users focus the most over this prototype.
2 Takeaways from the Airbnb app prototype are -
- A photo-centric design
Airbnb has a set a benchmark in UX for travel apps. A great aesthetic which is simple, clean, and elevated. It has a photo-centic design. Whether an apartment for a night, a castle for a week, or a villa for a month, it displays options with full width images. These images are the drivers to user engagement.
- Costs displayed upfront
With every option the prices are displayed upfront. After the full width images, prices are the next eye catching for the users. Prices upfront ensures users do not retrace back their journey on the app.
The users have applauded the efforts the airbnb design team has made to ensure a good user experience. Do let us know about any UX takeaways you find from the app. Waiting to hear in the comments below or at monika[at]canvasflip.com