Wondering how your e-commerce app should be against other giants in e-commerce industry? Worry no more! In this infographics, we’ve provided benchmarks for eCommerce android apps, based on our research on a handpick of 10 e-commerce apps.
Reference apps
These UX benchmarks for eCommerce apps is based on the insights derived from the prototypes of -
- Amazon
- Alibaba
- eBay
- Flipkart
- Etsy
- Fiverr
- Snapdeal
- Taobao
Know the UX benchmark, to gauge your eCommerce app
The infographics below focuses on benchmarks that push your conversion, search efficiency, engagement on the app etc. :
Key highlights of the Infographics
- Number of navigation to SIGN UP: 2
Social logins like “Facebook Connect” and “Sign in with Twitter” are a relatively new option for eCommerce apps. They are, however, becoming hugely popular as more than 10 million sites are utilizing the logins for a variety of reasons.
(An example from the “Flipkart app” - 2 step signup )
- Number of navigation to BUY : 2
If shoppers have committed to buying a product, your job is to get them through checkout as swiftly as possible. To do so, ask as little of them as possible. Amazon’s “1-step checkout” is trending the eCommerce news. Taking into consideration other apps in the domain, the avg navigation to reach the payment page is 2. Let’s have a look at the eBay checkout process.
(An example from the “eBay app” - 2 steps to reach payment page )
- Number of payment options : 5
eCommerce apps gives a wide range of options to its user for payment. This may be driven by convenience, availability, security or for other reasons. There may be a dozen of options to choose from, but to make things less complicated lets check the common options big players in the domain give-
- Credit card
- Debit card
- Cash on delivery
- Net Banking
- Mobile wallets
- Number of filter options : 10
Most of the time, users are interested in filtering a product list across categories. Though this list would differ from category to category of the product, there are few that are standard for all.
- Brand
- Color
- Availability
- Price
- Size
- Offers/Discount
- Location
- Fabric
- Delivery options
- Patterns
(Filter options)
- Call to Action
Research has proved that users are more comfortable with words such as “BUY NOW” and “ADD TO CART”. They can instantly relate to this. Moreover the conversion increases more with a picture of cart along with the “Add to Cart” text. Phrases such as “Add to shopping list”, “Basket it”, heart symbol are not intuitive enough for users. Checkout this A/B testing we performed on the Amazon app-
(A/B testing results of “add to cart vs “Basket it”)
Experience few eCommerce prototypes
Checkout the prototypes of some of the eCommerce android apps created on CanvasFlip
(UX sitemap of the Amazon app prototype. Know more about UX sitemaps)
P.S. - The UX insights used in this articles have been collected from prototypes of the existing android designs.
Wrapping up:
Today, 1.86% of the total number of apps being created ARE eCommerce apps - which means more and more people are relying on apps for their digital shopping activity. Hope these benchmarks go a long way to help you create your awesome user friendly, eCommerce app.
“ Effective UX benchmarks for eCommerce apps“